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Build Efficiently: implement innovative construction strategies such as Modern methods of Construction (MMC) and use a DfMA approach to reduce waste onsite..

Still, the current industry obstacle isn’t really that we don’t agree on the importance of value, or think that working towards value isn’t a smart idea.. Amy Marks feels the blocker here is the same as it is for topics like prefabrication and productisation in construction - that the entire ecosystem is set up in a way that prevents those things from happening.. “I could determine value as speed,” she says, “but then every contract I have, every process I have, every decision-making point, all these procurement methodologies - they're not based on speed.So you could say you want speed, but unless you change the contract, the risk management profile, the processes - in order to achieve speed, instead of what you do every single day - you're not going to get speed.”.

It’s a fundamental issue and if we truly want to realise the potential industrialised construction has to offer, we need to address it.. “We rarely change the entropy of processes and behaviours around the good idea,” says Amy Marks.“That's why it doesn't happen, not because it's not a good idea.It's just everything works against it…”.

One challenge relates to the complexity of the construction ecosystem itself, which is made up of multiple different industries, all with different value propositions.These don’t match up, Marks says, commenting that this is why she went to work at.

Ultimately, she realised that she just couldn’t make the level of impact she wanted to by working from the bottom up, within just one small portion of the ecosystem.. Marks says the level of change needed to facilitate a true industry shift to industrialised construction requires a top-down level of influence.

She’s currently writing a book about the topic – ‘The Innovator’s Deception.’ She says she’s starting to see multi-billion dollar companies pushing back.‘I’ve worked on a number of different projects since I joined,’ says Hall.

‘No two projects have been the same and I have enjoyed working on them all.’.When asked about the biggest challenge of his apprenticeship so far, Charlie says, ‘Upon joining Bryden Wood, I came straight from school.

It was my first full time job and I didn’t know what to expect.’.That the experience has been a positive one for him is clear.